Dim Mak Recrods just posted the music video for the Bloody Beetroots new single, ‘Church of Noise’ and I couldn’t be more ecstatic! Dennis Lyxzen (the former lead singer of The Refused and current lead singer of the International Noise Consipiracy) is one of my musical heroes and he’s also the featured vocalist on this track. I freaked out for about 7 of my 8 hours at work while looping this song in the background and raving behind my cubicle walls. Amidst my silent rave, I took a brief moment contemplate if this is “The Shape of [EDM] to Come,” as more and more rock/electro collaborations pop up from producers like Skrillex and Modstep, and my conclusion is that I think we’re in for a big treat in 2012.
For many, Lyxzen’s raw vocals might temporarily overwhelm your senses if you’re expecting just a peppy, melodic house beat. However, the blend of Bloody Beetroots progressive sound, heavily laden with fast-tempo punk rock fits perfectly with Lyxzen’s raw voice.
You can see where the inspirations for the video came from with its stripped down cinematography. We’re used to seeing stationary producers and DJs spinning in front of massive festival crowds from atop LED towers. This video is definitely centered around all of these artists’ high-energy live performances and lets you know that Bloody Beetroots got back to their roots for this single. One can hope that, in the near future, they begin incorporating live instruments in their set. Watch the video and let us know what you think.